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Search Engine Optimization Basics

20/60/100 Hrs.

About the Course

This Search Engine Optimization (SEO) Basics Certificate Course provides foundational training for individuals interested in understanding and applying SEO techniques. Whether you're a beginner or looking to enhance your skills, this course covers essential topics related to optimizing website content for better search engine rankings.

Course Modules

1. Introduction to Google SEO:

  • Critique the role of advertisements and corporate funding in search engine development.

  • Compare and contrast the functionality of search engine algorithms.

  • Write content that improves search results.

  • Develop optimization strategies following best practices for clients to enhance their rankings.

This specialization aims to equip you with both theoretical knowledge and practical skills in SEO. As you progress through the courses, you'll delve into on-page and off-page optimization, local and international audience targeting, website audits, and aligning SEO with overall business strategies. The specialization culminates in a hands-on Capstone Project where you'll apply your skills to a comprehensive SEO consulting task.


Keep in mind that INFOMEDIA EDUCATION’s course is designed to establish a strong base, catering to both beginners and those looking to enhance their proficiency in SEO. These fundamental concepts on Search Engine Optimization will serve as an excellent starting point.

Your Instructor

IT Trainer responsibilities include identifying educational needs, designing educational material and ensuring all employees take basic computer training. If you know how to design engaging courses to explain technical procedures and best practices, we'd like to meet you.

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